Top 7 Tips to Enhance Sender Reputation for Optimal Deliverability with Your...
Although by no means the sole concern of B2B email marketers, deliverability rates with respect to your business contacts list are still important factors in your campaign’s success or failure. Even...
View Article7 Ways to Steer Clear of Spam Landmines with a Purchased Email Contacts List
There are tons of written materials online claiming that a purchased email contacts list is your one-way ticket to the spam folder. Of course, this is simply pure nonsense. The truth is any email...
View ArticleBuilding Your Business Contacts List: A Hedge Against the “Fiscal Cliff”
How can building your business contacts list save your company from the looming ‘fiscal cliff’ in 2013? Well, all by itself, list building can’t do much. But if it’s part of a broader marketing and...
View Article5 Tips on Setting Up Your B2B Contact List for the Direct Mail-Email...
Much has been said about “email vs. direct mail,” but you don’t hear that many people talking about combining email and direct mail for recipients in your B2B contact list. Are these two marketing...
View ArticleHow to Create Emails that Contact List Recipients Can’t Ignore
After surviving a long, treacherous journey and finally arriving at the recipients’ inboxes, your emails can take a well-deserved breath of fresh air. But this doesn’t mean their troubles are over –...
View ArticleGoing Back to the Basics: How to Optimize Your B2B Email Marketing Campaign ROI
A lot of things have changed in the B2B marketing world, but there are a few that seem to remain the same despite all the breakthroughs and breakdowns. Email marketing has been rapidly evolving and has...
View ArticleTop 7 Personal Traits that Successful Professional B2B Email Marketers Have...
About 88% of B2B marketers make use of email marketing and sales lead databases as part of their main toolkit. Among other things, this figure means that there’s fierce competition within the ranks of...
View ArticleHow to Create Solutions-based Email Content for Your C-level Readers
Problem-solving is an inseparable part of the lives of your executive contacts. Day in and day out, they’re relentlessly bombarded with issues that need to be addressed. Imagine being able to help them...
View ArticleEight B2B Marketing Tips for Boosting Revenues through Up-selling &...
So, you’re about to close some deals – you’re preparing to send a sales engagement email message to recipients in your sales-ready contacts list or set up a meeting with qualified prospects from your...
View ArticleSix Early-Warning Signs That Your B2B Email Marketing Campaign is Doomed from...
Why do some B2B email marketing campaigns seem to unexplainably fail? There are a lot of possible answers to this question – poor planning/execution, misuse of direct email contact lists, bad timing,...
View Article30 Days List Building Strategy
In B2B marketing, building your list is very important in lead generation. This can be achieved through many ways. But one sure fire win to build a list for responsive email list, get this done within...
View ArticleReaching the Critical Point of Digital Marketing
Many years ago we wished upon the stars that advertisement pop-up would disappear in our home screen or page that we are visiting on the web. Well, that wish has been granted by ios 9 and the brand war...
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